News Release - March 4, 2018

2018 Parksville Beach Festival - Sand-Sculpting Theme

The Parksville Beach Festival Society is digging-in to make Parksville’s premiere seaside event take shape for another summer. Set to run July 13-August 19 alongside Parksville’s magnificent beach, the 2018 Quality Foods Sand Sculpting Competition and Exhibition will feature an exciting theme: “Wild Things – from here to the Galapagos”. After festival organizers collaborated with their title sponsor, Quality Foods, which is launching their reusable bag campaign, it was an easy decision, according to Society president, Cheryl Dill. “Many of the international sculptors appreciate a universal theme that leads to a vast array of ideas”, says Dill. “Taking action to improve our environment locally and globally, aligns well with our international event”.

In efforts to reduce the use of single use bags, Quality Foods will soon feature reusable bags with the net proceeds from the sale of each new reusable bag, along with a 1,000 Q-Point donation from each subsequent use contributing to many local charities and societies. “We’re proud of our long-standing involvement with this signature sand sculpting event and this year’s Beach Festival theme,” remarks Noel Hayward, president of title sponsor Quality Foods. “We have put our heads together to come up with an interesting way to help reduce single-use bags in our stores while benefitting many local community programs.” Hayward commented that Quality Foods will give away two trips-for-two to the Galapagos Islands – one to a customer and one to a QF employee. The winners will be announced on August 11, prior to the Quality Foods Festival of Lights fireworks display. “We appreciate the sand sculpting Galapagos theme because it ties community, fun and awareness all together,” says Hayward.

The five-week-long Beach Festival event will feature international sand sculpting, an art show, buskers and free concerts each weekend. The Parksville Beach Festival Society assigns 25% of their gate proceeds to community projects and philanthropic groups annually. Since 1999, the Society has donated $557,150. For more information visit

Media contact:

Cheryl Dill, President, Parksville Beach Festival Society
250.954.8262 / or